[break] (new|fresh|) ground

to start something new and innovative that sets an example or leads to significant advancements in a particular field or industry

The idiom "break ground" originates from the field of construction and excavation. When a new building or project is initiated, the first step typically involves breaking or excavating the ground to prepare it for construction. In a broader sense, the phrase is used to indicate the beginning of something significant and denotes the start of a process or development.

The tech startup aimed to break fresh ground in the industry by developing cutting-edge software solutions.
The company's decision to launch a sustainable product line broke ground in the industry and set a new standard.
The research team is excited to break new ground in the field of medical science with their groundbreaking discovery.
The artist's unique style of painting broke ground and reshaped the art world's perception of beauty.
The film director's innovative approach to storytelling broke ground and challenged traditional filmmaking techniques.